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It's beginning to look a lot like Christmas, even though it's only mid November. But that has not stopped retailers or shoppers in the past. In fact, according to the new holiday issue of The Checkout, 41% of shoppers report doing most of their shopping in the month of November.
It seems that most shoppers have a prime time when they do most of their holiday shopping. This year's Holiday Checkout digs into three types of holiday shoppers to understand who's shopping when and how spending, retailer selection and motivations change over the holiday shopping season.
Do you think you know who the Early Bird shoppers are? The ones that get most all shopping done before Thanksgiving? Click here to download this year's issue of The Holiday Checkout to find out as well as learn about the stat of Black Friday shopping and mobile's influence on holiday shopper today.
What do you have in common with an Australian Peacock Spider? How is Volkswagen like a Bull Snake? And how do you pick the right eggs at the grocery store?
Ethan Decker, PhD, VP of Insight & Strategy at Integer, recently spoke at TEDxSMU 2015 in Dallas, TX.
As an ecologist in marketing, he connects the dots between the natural world and the human world, and finds some surprising insights about marketing and advertising.
For the past few years, Starbucks has ushered in the changing of seasons with a series of ceremonious flavors and styles. In almost ritualistic fashion, the peppermint lattes and pumpkin scones symbolize the start of a new Holiday season. For many people, the release of these seasonal goodies creates a wave of excitement and anticipation for the collectables. Yet when Starbucks released this year’s Holiday cup, it was met with an uproar of criticism from various groups. This year, the traditional snowflakes and snowmen were replaced with a singular red hue that darkens in color from top-to-bottom. Advocates and antagonists alike, immediately took to social media to post their opinions. As the social conversations gained momentum, other brands, such as Hefty have also chimed-in.
In a world dominated by digital, chalk up a win for analog. According to a recent survey conducted by CreditCards.com, of the 85% of Americans who use coupons almost a third of those shoppers (63%) most frequently use paper coupons from FSIs, newspapers and other products.
A distant second coupon usage were online discount codes (17%), followed by presenting a coupon or discount code on a smartphone (15%). "Plenty of Americans are still opening their snail mail and reading the Sunday paper. I expect paper coupons to lose some market share, though, as consumers and brands get even more comfortable using them electronically," said Matt Schulz, senior analyst for CreditCards.com.
Ethan Decker, VP of Insight & Strategy at Integer, recently reflected on his past as an ecologist and the world of elk and orchids to see what he could learn about the world of advertising.
Click here to read Ethan's article on Huffington Post.
UK-based grocer Tesco transformed one of its chain locations into a "Spookermarket." Not only were aisles decked out for Halloween but the retailer played spooky hidden camera pranks on shoppers in the store. These frightful encounters are part of their "Spookermarket" campaign and have already generated over 10 million combined views across Facebook and YouTube in less than a week.
The latest issue of The Urbanist outlines the latest urban happenings this Fall including:
Click here to read past issues.
And don't forget to follow us on Twitter for even more urban retail news updates. @_The_Urbanist
Though it's not even Halloween, Holiday is peaking it's little head up in the marketplace. Some stores have begun to stock there Christmas decorations while others are starting to seed holiday recipe ideas or plan what their Black Friday Deals will be. Well, almost all of them.
REI has announced that it is opting out of Black Friday. It will be closing it's doors (and paying its employees) on Black Friday in a movement to really live its brand truth and encourage it's employees, shoppers and even other retailers to #optoutside.
This is a controversial but on trend (and on brand) move for the retailer who firmly believes that being outdoors makes your life better. As shoppers shift holiday support to more grass roots efforts like Small Business Saturday it will likely appeal to many shoppers. But what about the devote Black Friday shoppers?
Pumpkin carving and pumpkin pie have been Fall staples since I can remember. But then pumpkin spice changed everything and shoppers' love for it has only grown over time. To the extent that Fall now seems to be the season of pumpkin spice. A time when you can get anything and everything infused with this unofficial taste of Fall.
There are the classics like the Pumpkin Spice Latte from Starbucks, pumpkin spice scented candles and air fresheners and of course the ever classic pumpkin spice cake. But many other products are adopting this flavor and retailers are embracing this trend in store. Has it gone too far?
We want to hear from you, the readers! Click here to weigh in on the pumpkin spice craze.
To fuel your thinking, here are some recent happenings on the pumpkin spice front.
The surge to save is not going away. But it isn’t just about dollars—it’s also about saving energy, saving time … even saving the world. Shoppers are rethinking their buying behavior to include more than cost. Convenience, quality and most recently, simplicity, are all tipping points to purchase. The recession may have started it but the shift to thrift behavior has stuck around. Partly because it’s never been easier to shop and compare options.
This month's issue of The Integer Pulse explores this macrotrend and two shopper marketing examples of how this trend is impacting your future.
The buzz is trending on Twitter with over 1.02M tweets today (thus far) using the hashtag #BackToTheFuture. Fun things are also popping up on YouTube, Instagram and Facebook (to name a few). Even Doc Brown and Marty are getting in on the action.
Here are some examples of how brands and retailers are using this cultural event to connect with shoppers.
The first wave of colds is coming and more and more retailers are helping consumers prepare by offering shoppers more convenient solutions–including retail clinics.
There are over 1,800 retail clinics at retailers like Walgreens, Walmart, CVS, and Kroger. The number of locations continues to rise and reports over 10 million visits annually. While this service is growing is only accounts for 2% of all "primary care encounters."
Click here to watch the Shoppable Content Panel featuring Morgan McAlenney (Integer), Shareen Pathak (Digiday), Brenden Schaefer (IZZE), Pete Davies (NavMotion) and Jennifer Wong (POPSUGAR).
An editorial about the nature of advertising