Amazon’s Prime Day has truly come of age. This year it became the biggest day in history for signing up new prime members AND generated approximately $1 billion in revenue at a time in the calendar normally not associated with sales. While Amazon did not give specific numbers, they did say it surpassed their 2016 results on Black Friday and Cyber Monday.
Wow. That says a lot. What’s even more interesting is how it turned almost everyone on planet earth into shoppers in a single 30-hour timeframe. And, transformed online influencers like bloggers into curators of what’s hot/what’s not. Plus—these shoppers ‘showroomed’. They shopped around to see if what was being sold on Amazon was really the best deal out there. And in so doing, provided an uptick in online traffic for other retailers/brands who were smart and agile enough to have competing summer sales.