This year's Shopper Marketing Expo is happening in Minneapolis October 13-15.
On the 14th, David Smith (Integer) and Matt Dzarnowski (MillerCoors) are presenting Delivering a Dynamic Beer and Food Shopper Solution. While discussing their Miller Lite "Get Grillin'With Guy Fieri" program, attendees will:
- Discover how to use cultural and category insights to build a relevant solution.
- Learn why it made sense for a big brand to partner with a celebrity chef.
- Explore how big programs can remain customizable.
Click here to read more about this session and stop by if you are attending the expo!