In an effort to quench an ever-increasing thirst for trending news and content, Twitter and search engine powerhouse, Google, have teamed up to begin providing relevant and trending tweets within Google search results. Through their partnership, they hope to deliver "unique real-time content" to Googlers of the world.
Bridging search with social itself isn’t a new concept. Services like Yelp, UrbanSpoon, Angie’s List, among many, many others all provide topic-specific search results and recommendations to shoppers based on user reviews. What is significant is that Google, the go-to search engine for about 68% of the US population, will begin to integrate tweets in it’s mobile search results from now on and thus will presumably drive traffic to many a Twitter page. This could be a serious game changer for brands and retailers, especially those less actively engaged on the Twittersphere.