If you don't know Generation Z you should start learning about them. They are a dynamic group born between 1997 to 2010 and are trying to buck the Millennial stereotypes, claiming they don’t apply to them. They make up a quarter of the U.S. population and by 2020 will account for 40% of all consumers. Understanding this group will be critical to companies wanting to succeed in the next decade and beyond as they become more powerful shoppers.
Below is a list of traits that apply to this group: