Everyone jokes about Whole Foods and its nickname 'Whole Paycheck'. But nowadays, this nickname has been substantiated by various monitor groups, like the Department of Consumer Affairs. Recently, in California and New York, W.F. was in violation of mis-matched pricing; the actual weight of a pre-packaged product was lower than the marked price tag therefore customer did not receive what they paid for. According to spokesman Michael Sinatra the Texas-based chain "never intentionally used deceptive practices to incorrectly charge customers." Regardless of what did or did not happen, this act tarnishes Whole Foods reputation and it needs to figure out a way to combat the fact that shoppers are literally getting ripped off?
Photo source: Whole Foods