Are you a Coke or Pepsi person? Starbucks or Dunkin? Nike or adidas? While many shoppers like to declare their love for a brand, they are also inherently eclectic in their brand preferences—mixing, matching and exploring new brands and products in an effort to keep things fresh, express themselves or just have some fun.
And while many brands like to think that shoppers live and breathe their brand, it may be advantageous for them to embrace (and even reflect) shoppers' true eclectic nature—in the end, it could help brands connect with their shoppers even more. For example, J. Crew recently did a catalogue spread that acknowledged the idea