More and more shoppers are opting to use their laptop, tablet or mobile to do their grocery shopping these days. While it is convenient, it takes a bit of prep and knowledge about what you, which leaves little room for browsing or impulse. This does not bode well for many brands trying to constantly capture sales from today's shoppers who are at best "promiscuous loyals," according to Byron Sharp's book, How Brands Grow.
The current online grocery shopping environment omits many of the real store experiences that many shoppers rely on. Or it did until now. The introduction of virtual reality devices like Oculus Rift and companies like Retale are making it possible for shoppers to stay on the couch and still shop the aisle.
While not many shoppers have an Oculus Rift today, it will be interesting to see how the early adopters react to this new shopping functionality and how it can be adjusted and built on as the technology becomes more mainstream.
Photo Source: Retale