Shopping lists are a highly talked about topic in the retail space. Retailers and brands alike seek to have their products put on a shopper’s list. This all starts with understanding the planning and list-making process. But it should also include an understanding of how to drive impulse when you don’t actually make it onto the list. In fact, our most recent study found that, though shoppers use shopping lists to help guide their purchases, almost all shoppers still make at least one impulse-purchase decision while shopping.
This study also looks at who is actually doing the shopping. Traditionally, shopping, especially household shopping, has been viewed as a task conducted most often by women. In today’s ever-evolving world, is this still the case? Find out the answer to this question and more by clicking here to read the newest Shopping-List Edition of The Checkout.