It's that spooky time of year again! This year, Halloween spending is expected to reach $8.4 billion, an all-time high according to the NRF. What is it about this holiday, which is the eighth-highest in consumer spending, that makes shoppers go all out? Well, Halloween isn't just for kids anymore.
While the easiest way to join in the fun is to just hand out candy and greet trick-or-treaters, which is what 70.9% of Halloween shoppers say they are doing, there is still a large portion who will do more to celebrate. Almost half will dress in costume (47.1%) or carve a pumpkin (45.5%). Even when Halloween is during the week, many celebrate the preceding weekend by attending parties or watching scary movies with friends or family.
Whether a shopper is looking for the easiest costume, something they've worn before, or venturing to mass or specialty retailers for something new, this is a ripe opportunity for retailers to inspire impulse purchases when shoppers are in-store looking for decorations, costume ideas, and the newest candy.
How have you seen brands tap into Halloween excitement?
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