Foodies (and hipsters) are making ingredients and colors the star rather than the brand. Rooted in self-expression, exclusivity, and social currency these food trends continue to explode. While many brands are trying to hop on the wagon, the raw brand-less nature of these trends is in part what makes them contagious among shoppers and culture. And the next trend could be purple.
Apparently, purple is the newest crave able color shoppers want on their plates. Will it be bold enough to usurp Unicorn food? Or is it a fun take on food for the health conscious shopper? It will be interesting to see how the shopping culture spins this and how or if brands draft of of this new trend.
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