The P2P Summit is in full swing in Chicago and Integer's own Craig Elston was there live to discuss AI's impact on shopping leveraging insights and learnings from our study, Embracing the Machines: AI's Collision with Commerce.
Based on inputs from over 3,500 shopper respondents, Craig's presentation addresses issues like:
- How comfortable consumers and shoppers are with AI and allowing machines to make decisions that affect their everyday lives.
- Consumer and shopper expectations for AI and how the anticipated benefits and drawbacks differ among demographic groups.
- What marketers, brands and retailers need to consider in regards to AI when planning future strategies.