Grocery discounters are on the rise and shoppers are hungry for quality discount options. This is leading classic retailers to create more value centric options. For example, supermarket giant Tesco has launched Jack’s in the UK, a sub-brand designed to go head-to-head with the increasingly powerful discounters. With a focus on British produce and own label products, Jack’s is an attempt to stem the flow of shoppers to Aldi and Lidl—at 13%, their combined share has doubled over the past five years.
Dave Lewis, Tesco CEO, has pledged Jack’s will be the “cheapest in town.” However, as prices are already at parity in Aldi, Jack’s will have to work hard to lure shoppers over. One unique service that may do the trick is Jack’s Shop Smart app, which allows shoppers to track their spending as they shop. Could this app help smooth out the path to purchase in grocery and be a genuinely useful tool for shoppers who are increasingly struggling to balance the budget? We'll have to wait and see.
Contributed By: Bernie Morrison, Integer London
Image Source: Unsplash