For Super Bowl LII, NBC sold an estimated $500 million in ads with an average of $5 million per 30-second spot. Which seems like a lot, but not without some major benefits.
According to The New York Times, 55% of Millennials said they consider the Super Bowl to be a social or entertaining spectacle as opposed to a sporting event, and a third of Millennials would prefer a boring Super Bowl with great commercials versus a great game with boring commercials. In the age of cutting the cord, gaining the opportunity to have over 111 million people view your ad might make the $5 million price worth the investment.
At the end of the night, who were the winners?