2016 was an epic year filled with twists and turns. But what will 2017 have in store for us? While the future is never certain, there are a few trends I expect to continue to grow and evolve with regards to Shopper Marketing and the retail environment in the coming year. Here are a few in particular:
-- Checkout Shortcuts: From the growth of store pick-up to Sam's Club's Scan & Go app to Amazon Go there seems to be no slowing down when it comes to services that help shoppers make transactions without waiting in line. It will be important for brands to understand how this affects shopper decisions and how to work with it to their benefit.