We all know the holidays can be stressful. There are lots of pain points for shoppers during the holiday season, from large crowds, out of stocks, and sheer decision paralysis. It's difficult to feel like you've found the perfect holiday gift! It can be equally difficult to feel like you've received the perfect gift. This tension has led to gift cards becoming on the top gifts requested to receive since it gives the recipient the flexibility to choose a gift of their choice. However, often the gifter feels that gifts cards are impersonal, even if their convenience as a quick and simply holiday gift is temping.