With Starbucks on every corner, Prime Now in major markets and chatbots on the rise it seems as if you can get anything in an minutes' time. But in reality, shoppers have to seek out locations or wait (an hour or a few days) to get things that are available at their fingertips (e.g., Amazon Prime). While brands and services strive to have mental availability, some of them lack the physical availability which is key to growing brands and sales.
When it comes to physical availability, Japan's vending machine scene is a site to behold. Vending machines are making "give it to me now" a reality for much of Japan. According to CNN, "The country has one machine for every 25 people, offering a range of goods from tomatoes and cans of hot coffee to noodle stew, beer and Buddhist charms." That's a lot of vending machines and a lot of options on every corner. But what is next? And how can a vending machine stand out?