There are always new things happening in the world of shopper marketing. The Integer Paris team recently attended Paris Retail Week to see and hear the latest in shopper marketing, commerce and retail. Below is an overview of the key trends we spotted.
1. Gamification as a New Way of Engaging Shoppers
While mobile coupons are everywhere, shoppers do not seem to be seeking out or using them as frequently as they once had. Even when we have the data to target shoppers’ interests and preferences, redemption rate remain low. That’s why a startup called “Dilit” decided to reinvent the way shoppers earn vouchers. The idea is simple, inspired by Pokemon Go and thanks to augmented reality and geo-tracking, consumers walking with their smartphone can catch discount coupons anywhere. This is just another idea to inject fun in a serious promotional strategy to get efficient sales results.
2. Make the Point-of-Sale Experiential