As women rally together for a Day Without Women, it won't be just employers who notice a difference. The national strike movement coincides with International Women's Day and it aims to draw attention to inequities working women face compared to men, from wage disparity to harassment to job insecurity. While the rallies are a main focus, those involved are being asked to take the day off, wear red and avoid shopping in stores and online—except for local small businesses and women-owned companies.
While we have already begun to see its impact this morning with school closures it is yet to be seen how much this movement will impact retailers. Globally, women top the world in controlling household & consumer spending by 73%. While the potential lack of spending could hurt some retailers, it also opens the door and could be great awareness builders for women-owned brands and businesses. For example: USA Today published a "International Women's Day shopping guide to women-owned businesses," which highlighted an array of women, brands and retailers to support with your spending.