June 2017 marks the tenth year of Shopper Culture, a global discussion about the impact of shopping culture on brand strategy. Over the past decade, Shopper Culture has captured thousands of observations, comments, insights, and predictions that represent just a fraction of the changes that have taken place in the dynamic and ever-evolving world of shopping. To celebrate the past decade of Shopper Culture, we are thrilled to launch a special white paper that takes a look at several behaviors and trends in the vast world of shopping culture that have come, gone, or simply evolved. And, while many things have changed, some things truly do stay the same. Discover more and download here.