With the opening of Samsung’s 837 store in Manhattan’s Meatpacking District, a new era of experiential retail has arrived. This “technological playground and cultural destination” ditches traditional retail in favor of an immersive brand experience. There are no sales or products to buy. Instead, the store offers various exhibits and experiences like a virtual reality tunnel, social galaxy, and a three-story screen for special events. Pretty cool stuff.
As a marketer, the idea of creating “physical manifestation” of a brand that engages consumers in an authentic way is amazing. It’s an opportunity to infuse the brand into culture through one-to-one engagements, experiences, and content. It’s every marketer’s dream.