Earlier this week, Walmart announced that it would offer free 2-day shipping on millions of items from its website. The move was a major step for the U.S.’s largest retailer to grow and solidify its ecommerce business. It also was a blatant attack on Amazon’s signature offering. To one-up its online rival, Walmart is offering its shipping services subscription free, a compelling benefit to Amazon’s required Prime membership.
As Walmart’s CEO of ecommerce astutely stated, “In this day and age, two-day shipping is really just table stakes.” He’s right and it should be. Shoppers expect both the immediacy of the store and the selection and convenience of the website. The move to faster shipping without the cost is the next step in making these two worlds come together for the benefit of the consumer.