Recycle this!

Sustainable.  Green.  Recycled.  Environmentally Friendly. It’s the new bandwagon that all marketers are jumping on.   But what can we do that’s real; something that does more than just regurgitate the same message that’s been swirling around and used by brands for the past few years? 

A company like Integer can start with what we actually produce.  We are in a unique position as a retail marketing agency to affect real change on millions of displays and in-store tools by rethinking the way we print and produce our work.  Some ideas to start with:

Printing:
•    Use post-consumer recycled materials for displays
•    Use soy or water-based vegetable inks
•    Minimize ink coverage
•    Avoid additives to the paper like bleach, coatings or minerals

Production:
•    Minimize waste by avoiding extra components, such as fillers
•    Avoid die-cuts to reduce waste disposal on machine

And if you think that this is an impossible feat, take a look at some brands that are already there:

Method Packaging is made from 50% bamboo & 50% recycled paper.

This Eco display is 100% recyclable and uses minimal ink.

So, let’s not only think about what we’re saying but also about what we’re doing to be “green.” 

- Contributed by Katherine Sullivan and Elizabeth Callies