Advertising - recycled

Given all the conversation surrounding paper versus plastic at the store, we thought this was a great approach to creating reusable shopping bags.  The Commercial Drive Business Society in Vancouver is recycling the street banners it creates for use in the shopping neighbourhood into shopping bags once their campaigns are over.  The bags are sold with the proceeds going to developing new green spaces within the neighbourhood.  Saves the banners going to the landfill making them more sustainable and creates a limited edition, unique bag - giving shoppers a touch of exlusivity.  A great use of old messaging.

Comments

[Wayne Stevens]

I'm surprised that this idea hasn't caught on in more markets and in more industries. I know Patagonia sets themselves apart by this similar reasoning/go-to-market strategy. I think other areas of focus in the retail sector would be recycled shopping carts, receipts printed on recycled paper, or better yet do you even want a receipt option like at the gas pump. Even in the automotive industry certain car dealerships supply their employees garments made from recycled materials such as corn. This could easily be adapted to the food, drug, mass, and club retailers of the world. I think great success can come from "fashion recyclables" like Patagonia and the bags listed here, not only is it "good for the Earth" but also "good for the wardrobe."