Advertising - recycled

Given all the conversation surrounding paper versus plastic at the store, we thought this was a great approach to creating reusable shopping bags.  The Commercial Drive Business Society in Vancouver is recycling the street banners it creates for use in the shopping neighbourhood into shopping bags once their campaigns are over.  The bags are sold with the proceeds going to developing new green spaces within the neighbourhood.  Saves the banners going to the landfill making them more sustainable and creates a limited edition, unique bag - giving shoppers a touch of exlusivity.  A great use of old messaging.