Red, white and true-blue
Neo-Patriotism is increasing with a Be American, Buy American focus. While many
in the U.S. still feel the frustration of an economy out-of-whack, many are
also feeling more connected to their communities. This has locals realizing
that while they may not be able to fix everything in Washington, they can begin
to fix things in their own backyards. And this is fueling a new feeling of
hope.
It's important to note that this growing optimism is grassroots-based - it's grow-your-own or "share the wealth" produce, or a more neighborly way to sell the idea of American-made goods. So what does this mean for your product or service? Every little bit helps, and starting small feels more possible for shoppers who are paring back. Click here to read more on the July edition of the Integer Pulse from our Midwest office.
