A global discussion about the impact of shopping culture on brand strategy, led by the strategic community of The Integer Group which is one of the world's largest and most renowned retail, promotions and shopper marketing agencies.
Retailers and brands not only have to keep an eye on the evolving shopping experience, but also contemplate the effects digital mobile media have on purchase decisions. Connected devices, whether a mobile phone or Web-enabled kiosk, are making what used to be a solitary trip to a retailer a socially connected event. 1 While 70 percent of shoppers may still make their purchase decisions in-store, they are no longer making them alone. How can you make sure the advice they're getting will persuade them to select your item? How can you get them back in the future to buy more? Click here for the answers to these questions and more in this month's edition of the Integer Pulse.