A global discussion about the impact of shopping culture on brand strategy, brought to you by The Integer Group®
This blog is managed by the Insight & Strategy teams in The Integer Group offices around the world. Our aim is to lead the conversation about global shopping culture, bringing different points of view and raising questions for discussion about brand strategy promotion, retail, and shopper marketing.
About The Integer Group®
We live at the Intersection of Branding and Selling®.
A key member of Omnicom Group Inc., The Integer Group (www.integer.com) is a global, creative-fueled commerce agency that delivers innovative ways for brands and retailers to connect and engage with shoppers, turning moments of receptivity into moments of conversion. We use cultural insights to inspire creative ideas that build brands and accelerate purchase both in and out of store, moving people from living to looking to buying. The Integer Group has more than 1,100 associates in 27 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America.
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth.TBWA’s global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, Infiniti, Kraft, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.