Effective selling is critical to success today, both with shoppers and also between organizations. You must be successful in your sales strategy with your points of distribution before you have the chance to be successful with shoppers. If you are not physically available for people to buy, you won't sell anything.
One of our sister Omnicom networks CPM, is running a seminar called Smarter Selling in London on the 10th and 11th of October 2013. It promises to be a really interesting learning lab covering many facets of sale strategy, delivered by an interesting range of speakers from brand organizations, consultants and academia.
Our own Clare Cryer, MD of Integer London, will be one of the speakers and will be sharing a sneak peak of a new research study we will be revealing here in the coming months.