Valentine's Day is a tough holiday. Some people love it and others hate it—and because it is often thought of as a Hallmark holiday, it can be tough for brands to make an authentic impact and connect with shoppers.
I personally adore the day because it reminds me to pause and take a moment to recognize the people in my life and do even the smallest of gestures to show how much they mean to me. I have noticed in the past few years that many brands feel the same way and are opting to do little gestures of love vs. sales driven programs.
While on a layover this past Valentine's Day, I was delighted to get an unexpected valentine from La Brea. Cards placed throughout the cafe offered flyers/diners 15% off food and beverage just becuase it was Valentine's Day. This unexpected treat made my day and also made me love La Brea. Southwest Airlines did a similar Valentine's Day gesture sending coupons to frequent flyers.
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