It’s no secret that the IoT (Internet of Things) has been increasing its critical mass over the past few years. It started slowly, in a very stealthy way: lightbulbs, smart wearables and speakers. Now, the IoT is gaining momentum, making its way into everyday products like refrigerators, doorbells, thermostats and cars. It’s seeping into every facet of our lives. And, with Amazon’s Echo Auto announcement (which brings Alexa into the car), the war for dominance of the IoT is quietly being waged.
The 101 definition of IoT is a system of interconnected, interrelated devices that collect and share data without human interaction. The war being waged is over which framework, or OS (operating system), can connect, share and make meaning of this data through apps and devices to be actionable and, most importantly for consumers and marketers alike, transactional and automated.