The Integer Group® occasionally publishes some of its thoughts and points of view on the developments taking place within the brand, retail, promotional, and shopper marketing landscapes. To receive a white paper that is of interest to you, please select a link below.
Publish Date Title
October 2015 Advertising Isn't Evil; It's Nature
This editorial by Integer Insight & Strategy VP, Ethan Decker, examines the natural side of advertising and why people are predisposed to this "evil."
This white paper examines modern video gaming. You might not only be surprised to learn who plays video games but perhaps even more surprised to find out who is buying the games to begin with. Download this paper to learn more about modern video gaming from a retail perspective.
In this Roundtable, Leontyne Green Sykes, marketing officer for Ikea U.S., Steve Shannon, VP of Marketing for Hyundai Motor America, John Frascotti, global CMO for Hasbro, Chris Brull, head of marketing at Kawasaki Motors and Mike Sweeney, CEO of The Integer Group all discuss the importance of a brand's responsibility to its consumer. They also discuss the most effective way to communicate a brand’s responsibility, the biggest challenge to a brand’s reputation and conflicts between brand responsibility and the bottom line.
January 2014 The Hub: Pixel Dust: Digital Storefront Magic
This white paper examines how digital is changing the retail landscape and how brick-and-mortar retailers are using digital innovations to provide new experiences to shoppers.
This special report profiles the mobile shopper and also outlines a process to help CPG executives and digital shopper marketers build a proper mobile content strategy, explore mobile tactics and take a look at the years ahead.
A roundtable discussion on Big Data; its impact, benefits, risks, and applications.
January 2013 Shopping Lists JMAR: A Primary Shopping Tool
Shopping Lists: A Primary Shopping Tool Where Shoppers Engage With Retailers, Products, And Brands To Help Manage Buying Decisions
June 2011 Know the Nordics
This White Paper describes the main differences between Finnish, Swedish and Danish consumers. It highlights what triggers, motivates and affects them, how attitudes have changed and which channels are used currently.
May 2011 The New Hispanic Shopper
As retailers and brands make the effort to understand Hispanic shoppers and their key drivers, the better positioned they will be to provide value to this segment and ultimately grow their overall business. Using research data from The Checkout this white paper examines the Hispanic shopper and how this audience's path to purchase has evolved.
March 2011 Retail Loyalty Programs Today
What is loyalty? Is it something that can truly be achieved, or can we only incentivize shoppers one purchase at a time? Shopper marketing organizations must figure this out in order to bring more value to retailers. Retail Loyalty Programs Today: Not All Shoppers Are Created Equal includes analysis of our Checkout data from over 30,000 respondents over the past two years, it explores the pitfalls and opportunities for loyalty programs through different shopper types.
January 2011 Passport To Purchase: M-Commerce
As online technology and services develop, mobile online technology and services of the same kind are sure to follow. Passport To Purchase: M-Commerce examines the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
February 2009 Shopper Vs. Consumer: Communicating to Shifting Mindsets
At what point does a consumer become a shopper? Is it when they step in the store, or is it when they realize a product need/desire and begin thinking, researching, and planning that purchase? Once that purchase is made, what is the experience of usage? Is their any post-purchase engagement from the brand? In our new white paper, Shoppers vs. Consumers: Communicating to Shifting Mindsets, we examine the different states we as people operate in, to understand how brands can better align their messaging to audience needs/wants.
Today’s, C-stores are challenged across several fronts. While competitors open new, smaller formats offering increased levels of convenience, the average C-store operator is limited not only by physical space and location, but by a set of outdated conventions and assumptions. Through rigorous shopper research and their proprietary approach to problem solving, the NACS/Coca-Cola Study identifies unique store types and shoppers segments based on usage, motivations and behaviors at retail.
September 2008 Digitail®: The Convergence of the Digital and Retail Space
As a Shopper Marketing agency we carefully track shopping behaviors and retailer trends. As a Promotions agency, we closely follow the effects of changing technology on consumer/brand relationships. Directly resulting from these observations, the Integer Group has created a new practice for our clients centered on the convergence of digital and retail. We’ve termed this new space Digitail.
August 2008 Women and Consumer Electronics: A Love Story
Our Dallas office completed a very interesting study on shopper behavior in the consumer electronics segment. The study takes an interesting look at the decision making process and the impact of various stimuli on the purchase decision in this category.
July 2008 Clean-Store Policy: A Point of View
This white paper takes on the topic of Clean Store policies and their impact on retail marketers. The recent announcement by Information Resources, Inc. of a 10-percent reduction of in-store displays sent a shock wave through the retail merchandising industry; many see this news as evidence that P-O-P is headed for extinction. We on the other hand see this as good news for smart marketers in an environment where more relevant, customized displays are in demand.
March 2008 P.R.I.S.M. and the Impact on In Store Media
Each year billions of marketing dollars are spent in-store despite the lack of any significant industry metrics or standard gauge of effectiveness. The P.R.I.S.M. initiative, led by Neilsen and the In-Store Marketing Institute, aims to change that. In this white paper, we take a look at the next frontier: in-store media and the impact of the development of the P.R.I.S.M. research approach. How will this marketplace evolve as we move ever closer to the standardization of language and measurement?
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