As the recession slowly winds down, what new realities have become “naturally sticky”? And by that we mean the changes that will have a lasting impact on shoppers’ opinions or behaviors. We’ve identified five “stickworthy” macrotrends every marketer should know about in 2011. Each one feeds into the other to affect brands, retailers and shoppers alike as they connect and reconnect within the Shopper Continuum™.
1.THE NEW BUSY
Routines have been shattered.One in 10 out of work means shopping is no longer…
2.COLLABORATIVE CONSUMPTION
Borrowing has become big business.With a multitude of rental options for all, walking away…
3.SHIFT TO THRIFT
The surge to save is huge.But it isn’t just about dollars — it’s also about saving energy…
4.REVOLVING DECORS
The winds of change are blowing sales your way.With shoppers sick and tired of…
5.“LUXYOURY”
Being rich has been reconfigured.It’s no longer only about having money: it’s also about…
Click here to read more on these 5 recession wind-down realities in the latest issue of the
