The Checkout started in 2009 not only to understand shopping behaviors of the moment, but with the specific intention of tracking these behaviors over time. This issue is an extensive first look at current vs. historic data from 2009 until today.
The Five-Year Shopper Evolution Checkout study investigates shopping trends over the past five years regarding some broad behaviors and attitudes in the arenas of store choice, private label vs. name brand, and savings methods.
One interesting finding was the influence of social pressure. In fact, shoppers today feel more social pressure than they did five years ago.
Want to find out more about how shopping behavior has evolved? Click here to download the Five-Year Shopper Evolution Checkout.