While paper coupons still dominate the landscape, digital coupon penetration has increased every year since 2012 while paper coupon penetration has slightly decreased according to a recent report from Valassis. And as the user experience at checkout improves, adoption is expected to continue to increase.
Here are some money and tree-saving techniques savvy shoppers have at their disposal:
REDEEMABLE AT CHECKOUT: These apps include deals for a wide array of retailers and brands. Shoppers find deals and scan their phones at checkout to redeem.
RetailMeNot: Users browse coupons and deals through the app, and sort and save the ones they want
SnipSnap: Has a collection of mobile deals and coupons like RetailMeNot, and can also convert printed coupons into mobile-ready ones.
REBATE-DRIVEN: these apps allow shoppers to browse and use discounts on a broad collection of brands that get redeemed as cash or gift cards rather than instant savings.
Ibotta: Users complete tasks (like sharing on Facebook, taking a poll, or watching a video) to unlock deals. Once the purchase is verified, cash is put into a PayPal account or turned into gift cards.
Saving Star: Users link offers to their individual store loyalty cards. When users reach $5 in savings they can redeem for cash.
POINTS-DRIVEN: shoppers earn points for shopping and buying. Points can be redeemed for gift cards.
Shopkick: Users are able to earn “kicks” by making purchases, inviting friends to join, and even by just walking into the stores.
Swagbucks: Users earn points by shopping online, watching videos and answering surveys.
RETAILER-DRIVEN – these apps provide discounts on various brands and categories at a singular retailer.
Target Cartwheel: Users select the offers they want and scan the app at checkout.
CVS ExtraCare: Users select the offers they want and redeem them with their ExtraCare card
Photo Source: business2community.com