Retailers and brands are not just focused on getting their fair share of major holidays, they are finding ways to make the most of the down season. Prime Day is one such example. These new "holidays" can have a big impact on brands, so how can brands optimize their presence during these events?
Integer's eCommerce thought leader, Nicole Vinson, joins Profitero's Keith Anderson to discuss just this on the Profitero Podcast Series. Click here to listen to the podcast which covers topics including:
- How brands can optimize for seasonal and commercially-driven events like Prime Day
- Why prioritizing product content for mobile and voice devices is becoming so important
- Emerging marketing and merchandising vehicles that brands can leverage, such as Amazon Media Group (AMG)
Image Source: Profitero Podcast