Artificial Intelligence, or AI, is a hot topic and its infiltrating our daily lives and even our shopping. Finding a lack of pre-existing consumer or shopper research, The Integer Group undertook an extensive study in the U.S. with over 3,000 consumers to understand how shoppers feel about using AI today and how willing shoppers are to have machines shop for them today and in the future. The result, a four part series, Embracing the Machines: AI's Collision with Commerce.
Today we release Part 2 of the study, AI Tomorrow, in which we examine how shoppers perceive their interactions with AI will evolve in the next five years and to what degree AI will be making the decisions for shoppers. Click here to download Part 2, AI Tomorrow.
Click here in case you missed Part 1, AI Today, which establishes a benchmark of where shoppers are in their relationships with AI: their perceptions, attitudes, and current adoption of AI in shopping and what it all means for brands and retailers.
And make sure you are subscribed to Shopper Culture to receive Parts 3-4 of the Study as well as other publications from Shopper Culture in your inbox soon! Click here to subscribe.