From holiday promotions to in-store experiences, brands and retailers alike look for new ways to connect with shoppers during the holiday season.
Jimmy Dean and Taco Bell developed holiday promotions and created their own branded wrapping paper as a way to join in on the holiday fun.
Jimmy Dean created scented wrapping paper as part of their promotional ‘recipe gift exchange.’ The simple “cook a sausage recipe, get a sausage gift” call to action creates a compelling way for shoppers to engage with the brand during the holiday season. On Cyber Monday, Taco Bell launched a set of CrunchWrap-themed gift wrap to Canadian customers exclusively on Amazon as a limited holiday promotion. The promotion created a digital brand experience prime for reaching their loyal brand followers and Gen Z/Millennial fan base.
Even with the convenience of and rise in online shopping, shoppers still value the in-store experience. Forty-two percent of holiday shoppers shop in-store because they enjoy holiday experiences and activities. Brands and retailers can reach shoppers during the season by delivering an experience that’s engaging and gets shoppers into the holiday spirit.
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