Dad bods, tiger moms, celebrity babies, royal babies, viral video babies. People can't get enough of parent culture and babies whether they have them or not. And that means big things for brands and registries.
With new registry formats like Babylist that let you put anything from any store on your registry, any brand can be part of the registry game. In fact, many brands are finding new and interesting ways to connect with parents to be.
For parents to be with cravings, Dominos and Honest x Sugarfina are offering something for them.
Domino's has created their very own registry, which allows parents to get Domino's themed baby items as well as Domnio's cash "packages" such as the "Sleeping Through the Night - Trust us. It's reason to celebrate" for $25.
There is also something for those excited about Harry and Meghan's royal baby. Shoppers can now have a bit of the royal feel with the St James collection by Boppy. Boppy announced: "Hand-selected by Royal Correspondent, Robert Jobson and publisher St. James’s House, Boppy has been chosen as the official patron and exclusive nursing pillow and baby carrier partner of the upcoming Our Royal Baby commemorative album."
With so many options for new parents and their little ones, will we see a change in what is on the registry and which brands are winning with parents?
Contributed By: Kira Walstrom
Image Source: Domino's Baby Registry