As shoppers are purchasing anytime and anywhere, they are seeking unique interactions in stores and expect undisrupted transitions from browsing through checkout. Shoppers don’t think in terms of channels, and likely don’t realize — or care — how much and what kind of technology retailers use to conveniently get them to their purchasing goal.
Invisible retail design describes the seamless integration of technology with the physical environment. Leading-edge retailers are purposefully employing technology to quietly guide shoppers between channels without interrupting their visual and mental flow.
Download our newest white paper to learn how retailers are evolving to implement invisible retail design and offer holistic shopping experiences across channels.