This year, it was estimated that Easter generated over $18B in sales for retailer, much of which is driven by candy and food sales. According to NRF, 87% of those celebrating Easter plan to buy candy followed by food (85%) and then gifts (59%).
But with so many options out there when it comes to candy, what moves the needle for shoppers? In-store, good old-fashion sales (31% report that it inspires shopping), displays (22%) and exclusives (21%) play a huge role. But over 65% of shopper say they shop for Easter because of tradition. But tradition can be loaded with consumer preference and passion.
Here is some candy news from this past Easter that propelled candy traditions and passions.
THE GREAT PEEPS DEBATE
Perhaps one of the most popular but also controversial Easter candies is Peeps. Iconic and beloved by some, hated by others. John Oliver recently did a provocative piece on Peeps, which showcased America's mixed feelings about Peeps mania come Easter. Is Peeps flavored creamer too much? Do people really like Peeps? News casters begged the question despite Peeps being the unofficial icon of Easter.
For peanut butter lovers, Reese's eggs are a big hit. But their scarcity makes them highly coveted. To capitalize on this passion and tradition, Reese's announced it is freezing Easter eggs for 500 lucky fans so they enjoy them in Summer and not just during Easter.
Chocolate lovers know what brand is their favorite. Whether it's M&M's, Lindt or Dove, there is more to love about their favorite brands during Easter. Many brands are introducing innovations to help shoppers get the traditional chocolates they love with a twist. This year we saw beloved pastel M&M's packaged in jars for the adults on Easter as well as M&M Eggs - a twist on classic M&Ms.
With so much choice and spending this year it seems shoppers not only got their fill of sugar but also a chance to relish in their favorite candies and traditions.
Contributed By: Kira Walstrom, Integer Denver
Image Source: Unsplash