Are shoppers still using their wallets to demonstrate their support for the planet? How have their green behaviors shifted over time? Shoppers today are motivated by various environmental issues when they consider making purchases and are actively taking steps to incorporate environmental consciousness into their day-to-day routines. But as their interests around the environment evolve, shoppers must balance investing in environmentally friendly products with the premiums they are willing to pay.
To learn more about these and other environmental shopper trends, download the latest issue of The Checkout here.
In this edition, you will learn about:
- Which categories shoppers buy “green” products in
- Activities shoppers do every day to be more environmentally conscious
- How much more shoppers are willing to pay for a “green” product
Additional issues of The Checkout can be found here.
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