Building a mobile shopper marketing strategy—any mobile strategy, actually—is not about the phone at all. It’s about the user. Developing a strategy for mobile simply means getting back to basics, but there are defined processes and best practices that should be followed. That is the focus of the two-part report written by Shopper Marketing Magazine, with the help of Integer experts. The special report, Strategies for Reaching Mobile Shoppers, profiles the mobile shopper and also outlines a process to help CPG executives and digital shopper marketers build a proper mobile content strategy, explore mobile tactics and take a look at the years ahead.
To download the full report on mobile marketing strategies click here.
