This year, it was estimated that Easter generated over $18B in sales for retailer, much of which is driven by candy and food sales. According to NRF, 87% of those celebrating Easter plan to buy candy followed by food (85%) and then gifts (59%).
But with so many options out there when it comes to candy, what moves the needle for shoppers? In-store, good old-fashion sales (31% report that is inspire shopping), displays (22%) and exclusives (21%) play a huge role. But over 65% of shopper say they shop for Easter because of tradition. But tradition can be loaded with consumer preference and passion.
Here is some candy news from this past Easter that propelled candy traditions and passions.
THE GREAT PEEPS DEBATE
Perhaps one of the most popular but also controversial Easter candies is Peeps. Iconic and beloved by some, hated by others. John Oliver recently did a provocative piece on Peeps, which showcased America's mixed feelings about Peeps mania come Easter. Is Peeps flavored creamer too much? Do people really like Peeps? News caster begged the question despite Peeps being the unofficial icon of Easter.