The Precision Planner epitomizes the informed Chinese shopper. He tends to spend more money on fewer items, because he has done the research and focuses on premium brands, product quality, source, and the integrity of ingredients.
Impulse buys are a foreign concept to him, and he is 233% more likely tan other segments to stray from a purchase simply because he could not find the exact product and brand that he had planned on buying. Sales promoters, bundle-packs, and even free samples aren’t likely to convince him to buy. He knows what he wants, and will not have it any other way. To learn better about how to influence his decision making, download the study, Checkout China, here.
Contributed by: Integer Shanghai
