Black Friday as we know it is changing, and this year showcased the shopping holiday’s future. With advances in the online shopping experience, retailers responded early with deals sprouting up days—even weeks—prior to the traditional Black Friday weekend. This, coupled with low gas prices and higher hourly wages, was the perfect mix for a record-breaking shopping holiday, and a sign of things to come.
To No Surprise, Online Shopping Grows
Many shoppers traded in the midnight campouts of yore for the comfort and convenience of their homes. Internet sales surpassed predictions, growing by 26.4% from the same time last year compared to brick and mortar store traffic which fell between 5% and 9%. Online sales were bolstered by shoppers’ growing preference for mobile shopping, and for the first time ever mobile shopping surpassed desktop on Black Friday.