Happy Back to The Future Day!

The day is finally here! October 21, 2015! While it might not be the world we envisioned, brands, retailers and fans alike are having fun with #BackToTheFuture Day.

The buzz is trending on Twitter with over 1.02M tweets today (thus far) using the hashtag #BackToTheFuture. Fun things are also popping up on YouTube, Instagram and Facebook (to name a few). Even Doc Brown and Marty are getting in on the action.

Here are some examples of how brands and retailers are using this cultural event to connect with shoppers.

Toyota teamed up with Christopher Lloyd and Michael J. Fox to help premier their hydrogen fuel cell car. Click here to explore the site.

Olive Garden and Perrier are having fun on Twitter with the idea of #IfIHadAHoverboard.

Target is shining the spotlight on Doc Brown's math on their Facebook and Instagram.

It is important to be timely with today's digital shoppers. What effects do you think these timely plays have on shopper behavior?

Photo Source: Bitmoji, Facebook (Target), Twitter (@olivegarden, @Perrier)