UK-based grocer Tesco transformed one of its chain locations into a "Spookermarket." Not only were aisles decked out for Halloween but the retailer played spooky hidden camera pranks on shoppers in the store. These frightful encounters are part of their "Spookermarket" campaign and have already generated over 10 million combined views across Facebook and YouTube in less than a week.
But all this fun is in anticipation of the big day, Halloween, and Target is not about to skip out on the fun come October 31st. Target's Treatser platform (which went live October 26th) uses crowdsourcing and the powers of the internet to help Halloweeners find the best trick-or-treat spots in their neighborhood.
Will this create stronger ties between the retailer and their shoppers? As competition in the marketplace gets more intense retailers may opt to create more emotional relationships with its shoppers and have some fun as well.