If you are at the Path to Purchase Institute's Shopper Summit is this week make sure to come say hi to some of our very own shopper experts at Integer. Among many other presentations, consider checking out:
- Campaign Architecture — How a Single Idea Comes to Life Through the Line: Integer's own Sara Manke (Insight & Strategy) and Starbucks' Bruce Katsman (Channel Brand Management) will be presenting Wednesday. Click here to read about the session.
- The Power of Social Media at Retail: Leveraging Digital Influencers to Deliver Sales at Brick and Mortar: Integer's own Matt Silvestri (Account Leadership) and Kellogg's Kevin Hoppe will be presenting Wednesday. Click here to read about the session.
- Feeding Your Wild Side: Starting a Shopper Marketing Discipline From Scratch: Integer's own Armand Parra (Insight & Strategy) and Jack Link's Steve Althaus will be presenting on Thursday. Click here to read about the session.
And stay tuned later this week as the presentations will be available on Shopper Culture.