Because of ride-sharing services like Uber, people are spending more time as passengers than ever before. This offers brands a new opportunity to reach shoppers during these down times. So far, Cargo is the first service recognizing this, but it surely won’t be the last one to capitalize on selling impulse items for people traveling in the backseat of a car.
Cargo provides drivers a variety of impulse items to sell to their riders—from snacks to electronics and make-up. It not only allows drivers to up their income per ride but allows brands (both niche and mainstream) to introduce or reintroduce themselves to shoppers.
Cargo recently announced a partnership with Kellogg’s, Mars and Pepsi. This unique connection point will allow these brands the opportunity to not only sell core product but also sample new innovations, activate promotions and more.
Next time you are in an Uber, give it a shot and see if it changes the way you shop for snacks on the go.
Contributed By: Lukas Quittan, Integer London
Image Source: UnSplash