A new acronym for the times

The continuing turmoil in the financial markets, crisis in the credit markets and global economies shrinking into recession is obviously having a fundamental impact on shoppers and their behaviour. And with it comes a new acronym coined by Retail Forward - WYMIWYS short for 'what-you-make-is-what-you-spend'. This is clearly a significant change in shopper behaviour that will have a serious impact on short (and probably mid) term retail spending. What does that mean for you and your brand?