The Integer Group will be participating in this year's PMA Shopper Marketing Summit in Dallas on May 6th and 7th. Both Craig Elston and Paul Ballew will sit on expert panels during the two day event.
Craig will participate on the Making Insights Happen: Agency Perspective panel, which will discuss how agencies are approaching insight generation and securing retailer cooperation. Paul will sit on the Fast Forward: Emerging Opportunities in Convenience Retailing panel, building on the release of our recent report, "Emerging Opportunities in Convenience Retailing". Integer will join NACS members, including MillerCoors and 7-Eleven, on May 7th.
The summit will also feature the results of the 2009 PMA Shopper Marketing Study and keynote presentations from Dr. Brian Harris, the founder of category management (Is Shopper Marketing the Next Generation of Category management?) and Dr. David Bell from Wharton (Shopper Marketing 2.0 Understanding the Layered Influences on the Shopper Path to Purchase).
If you're going to be in Dallas and are interested in attending you can visit the PMA website for a complete agenda and registration details. If you're already planning on attending the event please stop by, say hello and sit in on our panels.
