Next-Besting

The economy has restricted the ability for some to indulge in the brand they want, but a variety of alternatives are popping up to semi-satisfy those desires, sometimes even from the original brands themselves. So instead of trading down, shoppers have found more creative ways around monetary restrictions by Next-Besting into budget-friendly compromises. Do you offer the Next-Best within your brands or services? Should you? The answer is yes! Click here to continue reading the latest issue of The Integer Pulse, and find out what companies are making this happen.