What's Your Experience?

This is pervasive across the pages of Jim Joseph's new book The Experience Effect.  No matter where we are in the scheme of our marketing plan, this question is imperative to keep us grounded in where we're going.  In this straightforward read, he details each building block (yes, there is an order to the madness of marketing), one at a time, to bring your marketing plan to a triumphant crescendo.

Rookies and seasoned marketing professionals alike will find Joseph's book to be a simple and engaging read.  He explains concepts with agility and flair, often incorporating brand examples we know well, but adding a new twist.