Since nearly 80% of fans don't start planning or shopping for The Big Game until the last week (according to a recent Marketing Arm study), there's still plenty of time to for brands and retailers to connect with party hosts and guests and influence their shopping.
While Boomers are still very much into watching the Big Game, Gen Xers and Millennials increasingly see it as an excuse for a good party and a backdrop to socializing. (As we reported in our Super Bowl issue of the Checkout.)
Pinterest is a common source for Millennial party inspiration, ranking third in Google's autocomplete search terms.
And once on Pinterest, there are hundreds of ideas for food, drinks, games, crafts, and everything else. Many of these ideas are pinned by companies (the cake pops below are from All You magazine, the slushie is from Liquor.com). But they're quite popular with people, some being repinned over 500 times.
People are looking for ideas for Super Bowl parties, and with planning & shopping lasting until the 2-minute drill, brands have plenty of opportunity left.
(Image sources: The Checkout, Google.com, Pinterest.com)