Consumers have become more demanding, knowledgeable and in control than ever—but with an overabundance of access, unrivaled choice and a mind-boggling number of variations to choose from, they’re often unable (or unwilling) to make a decision alone. So what do option-saturated shoppers do? Look to curators who pre-select what to buy, experience, wear, read, drink and so on. While this macrotrend began gaining ground in 2006, it's now part of everyday life in every kind of way.
Explore the latest Integer Pulse by clicking here and all the latest by clicking here.
