What is Mobilegeddon? Google took a bold move and recently altered its mobile search algorithm. From this point on, if a site is not mobile-optimized, it will be de-prioritized in Google’s search rankings—meaning shoppers may never even see your site because it’s hidden at the bottom of the search pile.
Can Google justify this decision? Yes. Google strives to provide the best possible user experience for their users. According to Flurry Analytics, people now spend approximately three hours per day on their mobile devices and if a shoppers experience is seamless on their device, there’s a higher likelihood they’re going to make a purchase.
Why does this matter?
Photo Source: Google