Today’s shoppers are all about direct-to-consumer (DTC). But moving to or starting a direct-to-consumer (DTC) facing website can be challenging for brands that aren’t well versed in effective DTC conversion and engagement tactics. Getting DTC (or part of it) wrong decreases customer confidence, lowers conversion rates, and even erodes brand loyalty.
How do brands win DTC e-commerce? What are some tactics to gaining shopper trust and increasing conversion? While there’s no set recipe for success, tactics can vary based on shopper needs and the types of products that the brand sells. Here are some considerations
Personalization and Curation
Shoppers want the ability to customize or personalize their DTC products. According to research by Epsilon Marketing, 80% of consumers are more likely to do business with a company that offers personalized experiences. Many sites offer engines that ask shoppers questions to give them a personalized product recommendation. Personalization engines are great sources of shopper engagement and can increase conversion, and shoppers who invest their time to answer a set of questions to personalize a product are more likely to purchase or subscribe. Whenever possible, let shoppers personalize products and bundles, giving them more of a sense of control over their purchase.